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THE protracted takeover of Premiership champions Ipswich finally drew to a close this week when Mayfield boss Richard Coleman was unveiled as the Witches' new owner. Coleman, who bought the promotional rights to the Speedway Grand Prix series earlier in the winter, promises a fresh approach and in his first interview since taking charge at Foxhall, he reveals in this week's magazine: "We have to promote the sport in a more dynamic and modern way. It is incumbent on the sport to do better. We are not going to change things overnight, but I would like to think that we are going to start trying to practise what we preach at Ipswich. We have to get younger people into speedway and watching the sport. We need to engage with them on social media – people don’t watch linear TV like I did growing up. We consume media in a different way now. I know British speedway has faced a lot of challenges. I am not here to finger-point. I’m here to ask: ‘What are we going to do that’s a bit different?’”